L&A GROUP's new company established in Quzhou to assist in the upgrade of cultural tourism in the ancient city

According to Zhitong Finance APP, recently, with the official launch of Quzhou Nankong Luojia Tourism Development Co., Ltd. (hereinafter referred to as "Nankong Luojia Tourism"), it marks another significant layout of L&A GROUP (300949.SZ) entering a new stage in the cultural tourism field.

As a collaborative achievement between Shenzhen Luojia Cultural Investment Management Co., Ltd. and Quzhou Luming Tourism Development Co., Ltd., Nankong Luojia Tourism has a registered capital of 30 million yuan. It will rely on the "Quzhou Cultural Ancient City Tourism Area - Yanjia Yu Island Construction Project" to fully assist in the application work for the 5A scenic area of Quzhou Ancient City Cultural Tourism Area. It is reported that the core section of the project, "Nankong Luojia Forest Park," will open in September this year, welcoming a wide range of visitors.

Quzhou, a city with a thousand years of historical and cultural heritage, is undergoing a cultural tourism revival.

The Yanjia Yu Island Construction Project is located at the confluence of three rivers in the main urban area of Quzhou, covering an area of approximately 1 square kilometer. It is an important part of creating a national 5A tourist attraction in the Quzhou Ancient City Cultural Tourism Area, with a total investment of about 942 million yuan, a construction area of about 16,000 square meters, and a green landscape area of about 350,000 square meters.

Based on the good ecological background of Yanjia Yu, the project adheres to the principle of "returning the island to the people," relying on Nankong culture to create a Nankong cultural experience site and an urban forest reception hall. It aims to be "the first new national trend study tour destination in China," planning several themed areas around five major themes: history, art, nature, animals, and the future, including the Confucian Flower Sea, Nankong Luojia Forest Park, Youyou Animal World, and Orange Blossom Hotel. In addition, the project will also incorporate the "Nankong Cultural Series IP," creating a comprehensive resort destination that combines regional cultural characteristics and social media popularity.

L&A GROUP has always regarded innovation as its core competitiveness. In its business model, the strategic direction of "creative design + parent-child cultural tourism dual-wheel drive, AIGC + IP dual-engine" is clearly visible. Its "Luojia Children" brand has become an important benchmark in the parent-child cultural tourism field.

Participating in the Yanjia Yu Island Construction Project is a practice of L&A GROUP applying its successful experience to large-scale cultural tourism projects. The previously released "L&A Urban Cultural Tourism Renewal Model" has also been widely applied in various stages of project construction, providing a richer and more diverse visitor experience for Nankong Luojia, revitalizing traditional culture.

As a leader in the domestic landscape design industry, L&A GROUP has accelerated its layout in the cultural tourism track since its listing in 2021. The 2024 financial report shows that L&A GROUP's annual revenue decreased by 13.77% year-on-year to 413 million yuan, with a gross profit margin of 42.68% in its core business, ranking in the first tier of the industry. The investment in the Yanjia Yu Island Construction Project not only aligns with the company's long-term development strategy but will also further consolidate its position in the cultural tourism industry.

With the support and professional operation of L&A GROUP, Quzhou Nankong Luojia Tourism Development Co., Ltd. is expected to transform the Quzhou Ancient City Cultural Tourism Area into a new cultural tourism landmark in the Yangtze River Delta and even nationwide, playing an important role in promoting the high-quality development of Quzhou's cultural tourism industry and enhancing the city's brand image