Ministry of Agriculture and Rural Affairs and 10 other departments: Promote the integration of agriculture, culture, and tourism to expand new consumption space

The Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Commerce, the Ministry of Culture and Tourism, the National Health Commission, the State Administration for Market Regulation, the General Administration of Sport, and the National Intellectual Property Administration jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," proposing to optimize the supply of green and high-quality products to meet multi-level consumption demands. Promote quality evaluation and grading, align with consumer demands, advance the formulation, revision, and implementation of agricultural product quality grading standards, and strengthen the organic connection between quality grading and circulation links. Support food enterprises in collaborating with research institutions to promote the research and development of new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics. Guided by consumer demand, develop delicious and diverse snacks and nutritious and healthy beverages, promote the pilot work of filing compound compatibility of health food raw materials such as food and drug substances, and enrich high-quality supply. Conduct research on key common technologies such as modified atmosphere preservation, precision preservation, and quality control, and encourage the development of convenient ready-to-mix, ready-to-cook, and ready-to-heat products. Based on the advantages of characteristic agricultural product resources, strengthen the cultivation of processing-oriented raw material varieties, optimize raw material quality and processing performance, and cultivate local characteristic food industries. Encourage local development of processing experience projects such as handmade production, traditional brewing, and health-preserving medicinal cuisine, and create a batch of "souvenir" products rich in regional characteristics and containing folk culture