BLUE MOON GROUP released its interim results, with revenue of HKD 3.037 billion and an interim dividend of HKD 0.08 per share

According to the Zhitong Finance APP, BLUE MOON GROUP (06993) released its interim results for the six months ending June 30, 2025, reporting revenue of HKD 3.037 billion; gross profit of HKD 1.764 billion; a loss per share of HKD 0.0822, and proposed an interim dividend of HKD 0.08 per share.

In the first half of 2025, the Group continued to promote the concept and methods of "scientific washing" in various forms, effectively addressing laundry challenges and promoting the popularity of concentrated laundry detergent. The Group strategically expanded emerging channels and continuously optimized resource allocation across all channels, strengthening the interaction and distribution network of omni-channel and all-category sales, effectively reaching more consumers and enhancing the overall influence of the BLUE MOON brand and its market share.

In the first half of 2025, while promoting products, the Group optimized its sales and management strategies to enhance brand power. The Group effectively controlled sales and distribution expenses, which decreased by 13.2% year-on-year. In addition to emerging channels, sales in traditional online sales channels and offline distributor channels maintained stable growth.

The Group launched the "Amazing Future Laundry Technology" IP project, systematically communicating the concept and methods of "scientific washing" to consumers over two consecutive seasons, transforming professional laundry technology into easily understandable and experiential life knowledge for users. The "Amazing Future Laundry Technology II" IP project released in the first half of 2025 interacted with users through a diverse narrative approach of "music MV + micro-drama + micro-variety show," achieving over 1.8 billion exposures across the internet and attracting the attention of target groups such as young families and the new generation.

In terms of offline channels, the Group continued to deepen its channels, systematically expanding market coverage, utilizing the distribution network to penetrate counties and towns across China, and continuously expanding the coverage of offline distributors to promote sales and development in traditional channels, advancing the omni-channel sales strategy. As of June 30, 2025, the number of offline distributors and terminal stores of the Group both achieved year-on-year growth. In the first half of 2025, online traditional channel sales continued to maintain stable growth, and during the "618 Shopping Festival," the Group maintained its leading position, with cumulative sales of major category products ranking first on multiple major e-commerce platforms