Blue Moon's interim results release positive signals: losses narrowed significantly by nearly 35%, with a stable dividend of 8 Hong Kong cents per share

According to Zhitong Finance APP, on August 21, BLUE MOON GROUP (06993) released its mid-term performance for 2025. In the first half of 2025, the company achieved revenue of HKD 3.037 billion, comparable to the same period last year, with overall business remaining stable. More notably, the loss during the period narrowed by 34.4% year-on-year, significantly improving to HKD 435 million, reflecting the significant effectiveness of the group's strategic adjustments and operational optimizations.

In addition, the board of directors proposed an interim dividend of HKD 0.08 per share, continuing the policy of returning profits to shareholders, which demonstrates the management's confidence in cash flow and future operations.

In the first half of the year, despite the challenges in the consumer environment, BLUE MOON's core business showed strong resilience. By product, the clothing cleaning and care products generated revenue of HKD 2.641 billion, accounting for over 87% of total revenue, continuing to serve as a ballast for performance. Personal cleaning and care products performed exceptionally well, with revenue increasing by 12.4% year-on-year, becoming the fastest-growing category.

In terms of channels, revenue from offline distributor channels grew by 15% year-on-year, becoming a major highlight, indicating that the company's strategies for channel penetration and refinement are taking effect. Although the online channel saw a slight decline in revenue share due to proactive resource allocation adjustments, during the 618 shopping festival, several core categories of BLUE MOON still ranked first in sales on mainstream e-commerce platforms.

It is worth mentioning that in 2025, BLUE MOON's laundry detergent and hand sanitizer have been ranked first in the China Brand Power Index for 15 consecutive years, with the brand's competitive moat continuing to deepen.

Looking ahead to the second half of the year, BLUE MOON stated that it will continue to promote three major strategies: providing comprehensive home cleaning solutions, enhancing omni-channel sales and distribution efficiency, and strengthening user awareness through "scientific washing" knowledge marketing. At the same time, the group will deepen the construction of digital factories and promote green low-carbon packaging, enhancing long-term competitiveness in sustainable growth