Satisfying everything that ChatGPT cannot do! Amazon's new enterprise AI assistant mobilizes multiple app services for workers

Amazon is intensifying its efforts to capture enterprise customers from OpenAI, with its cloud computing service AWS launching an upgraded enterprise AI assistant, Quick Suite.

Following the launch of Q Business last year, Amazon AWS announced on Thursday, October 9, Eastern Time, the rollout of the upgraded tool Quick Suite, explicitly targeting OpenAI's enterprise customers, claiming that Quick Suite aims to meet the needs of office workers "for everything they want to do with ChatGPT at work but cannot."

The Quick Suite announced by AWS on Thursday integrates chatbot and AI agent functionalities, capable of analyzing sales data, generating reports, or summarizing web content. This tool can integrate various applications such as Slack, Salesforce, Microsoft file storage, and Adobe creative tools, allowing employees to directly extract and utilize data without switching between different apps and enterprise systems. Quick Suite charges $20 per user each month.

AWS's marketing head Julia White stated, "ChatGPT is great, but you know, you can't use it at work." She pointed out that many companies are reluctant to let employees input sensitive data into insecure versions of chatbots.

White also revealed that Quick Suite has recently been promoted for use among Amazon's internal employees, with positive feedback from both internal and external customers: "We are launching this product now because both internal and external customers have said, 'This is great, we want to use it.'"

Quick Suite is yet another manifestation of the fierce competition among tech giants for the enterprise AI tools market. Last week, both Microsoft and Google took relevant actions, with the former announcing the migration of consumer-level Copilot paid users to a new tier of the Office suite, and the latter releasing the AI platform Gemini Enterprise aimed at regular employees.

Natural Language Interaction to Create Personalized Intelligent Agents

Jose Kunnackal John, the product director of Quick Suite, described it as "everything you want to do with ChatGPT at work but cannot." The platform acts as a data hub, extracting information from various sources such as documents, enterprise systems, databases, and the web, allowing users to discuss issues in natural language, build personalized intelligent agents, and complete tasks.

John explained that Amazon's Quick Suite can quickly provide users with the answers they need while organizing and processing all data in a specific format, allowing users to "think of it as an intelligent teammate that helps you get your work done."

Workplace administrators can connect Quick Suite to various applications, including Google Drive, Office 365 apps, Slack, and personal repositories like email, as well as company data repositories such as Snowflake, Amazon Redshift, Databricks, and Oracle In addition, it can integrate with systems such as Salesforce and Jira.

After connecting applications, users can interact in various ways, including creating custom agents, asking questions related to data from referenced websites, and generating detailed research reports. Quick Suite runs through web applications and can follow users' operations on the internet via a browser plugin.

Five Core Functions Covering Research to Automation

AWS introduced that Quick Suite has five core functions. Among them, Quick Index is used to create a searchable secure repository that can integrate documents, files, and app data. As a foundational component of Quick Suite, it operates in the background, gathering all data from databases, data warehouses to documents and emails, forming a single intelligent knowledge base.

The Quick Research function allows for comprehensive research across enterprise data and external sources, providing contextual and actionable insights within minutes or hours. This intelligent agent systematically breaks down complex issues into organized research plans, automatically creating detailed research frameworks that outline the methods and data sources needed for comprehensive analysis.

Quick Sight offers AI-driven business intelligence capabilities, transforming data into actionable insights through natural language queries and interactive visualizations. Users can create dashboards and execute summaries using conversational prompts, making advanced analytics accessible without requiring specialized skills.

Quick Flows allows any user to automate repetitive tasks by describing workflows in natural language, without needing technical knowledge.

Quick Automate helps technical teams build and deploy complex automation for multi-step processes that integrate across departments, systems, and third parties.

Tech Giants Compete in the Enterprise AI Tools Market

In addition to Amazon, other tech giants are also launching commercial AI tools aimed at enterprises. Microsoft announced last week that it would migrate paid users of its consumer-grade Copilot chatbot to a new tier of the Office suite, solidifying the company's position among employees looking to integrate AI into their work.

Google announced last Thursday the launch of an AI platform called Gemini Enterprise, also targeting everyday office workers, with a monthly fee of $30.

These moves indicate that the largest tech companies are competing to deploy tools that can rival those of ChatGPT maker OpenAI.

Unlike these companies, AWS is relatively unfamiliar to most office workers using laptops and has not played a leading role in the introduction of popular AI services. AWS's most successful products are foundational components such as file storage and processing capabilities provided to enterprise tech departments and web developers.

White stated that Quick Suite will initially target sales and marketing employees, as well as workers in analytics and business operations roles. Although Amazon's efforts to build applications for individual office workers have yielded mixed results over the years, having shut down document sharing and video conferencing tools, it continues to sell software for call center workers