Frasers Group Opens Flagship Sports Direct and Everlast Gyms+ in Liverpool
Frasers Group plc has opened a flagship destination in Liverpool, combining Sports Direct and Everlast Gyms+ in a 90,000 sq. ft site. This three-storey facility offers a blend of sport, fitness, wellness, and retail, featuring Sports Direct’s first dedicated Women’s Training Concept in collaboration with brands like Nike and adidas. This opening is part of Frasers Group's ongoing investment in Liverpool's retail and fitness sectors, following previous launches of FLANNELS and Sports Direct sites.
Frasers Group plc has expanded its presence in Liverpool with the opening of a new flagship destination that combines Sports Direct and Everlast Gyms+ under one roof. The three-storey, 90,000 sq. ft site on Church Street offers a comprehensive experience blending sport, fitness, wellness, and retail. This latest opening is part of the company’s ongoing investment in Liverpool’s retail and fitness sector, following the launches of FLANNELS and earlier Sports Direct sites. The flagship also features Sports Direct’s first dedicated Women’s Training Concept, developed in partnership with major brands like Nike, adidas, and Under Armour, underscoring Frasers Group’s commitment to innovation and community-focused retail experiences. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Frasers Group plc published the original content used to generate this news brief on October 17, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here
