Great Wall Motor Q3 revenue increased by 20.51% year-on-year, net profit fell by 31.23%, increased promotional investment | Financial Report Insights

Great Wall Motor achieved a year-on-year revenue growth of 20.51% in Q3, while the net profit attributable to shareholders of the listed company fell by 31.23%. The company stated that the main reason for the profit decline is that it is accelerating the construction of a "new channel model that connects directly with users" and has increased investment in market promotion and brand enhancement for the launch of new models and technologies.

On the 24th, Great Wall Motor released its third-quarter report:

• Revenue was 61.247 billion yuan, a year-on-year increase of 20.51%;
• Net profit was 2.298 billion yuan, a year-on-year decrease of 31.23%.

Channel and Marketing Investment Erodes Q3 Profit, Cash Flow Becomes a Highlight

From the beginning of the year to the end of the reporting period, the company's cumulative revenue for the first three quarters was 153.582 billion yuan, a year-on-year increase of 7.96%, but the "net profit excluding non-recurring gains and losses," which better reflects the profitability of the main business, was only 5.475 billion yuan, a significant year-on-year decline of 34.39%.

The company stated that during the reporting period, it achieved year-on-year growth in sales and revenue, while accelerating the construction of a new channel model that connects directly with users, as well as increasing investment in the promotion of new models and technologies, led to fluctuations in earnings. According to the consolidated income statement, in the first three quarters of this year, the company's selling expenses reached 7.948 billion yuan, an increase of over 55% compared to 5.110 billion yuan in the same period last year.

In the first three quarters, the net cash flow generated from operating activities of Great Wall Motor reached 21.386 billion yuan, a significant year-on-year increase of 50.90%. The company attributed this to increased cash receipts from the direct sales model and adjustments in its bill strategy, indicating that its core business's cash-generating ability remains strong.

The financial report explained that this growth was mainly due to two aspects: first, the direct sales model promoted by the company brought more direct cash receipts, improving the quality and speed of collections; second, by adopting different bill strategies, it optimized the cash flow