The demand for hybrid cars is strong, and Toyota's sales in the first half of the year reached a record high, with sales in the U.S. surpassing major Asian markets
Despite the current trade environment being full of uncertainties, Toyota still achieved overall growth this year. The strong demand for hybrid vehicles in the U.S. market drove overall performance, with sales of this type of vehicle increasing by more than 14% in the U.S
Toyota Motor Company's global sales in the first half of the 2025 fiscal year reached a record high, driven by strong growth in the U.S. market, effectively offsetting weak performance in the Asian market.
On October 27th, according to the company's latest disclosure, Toyota and its subsidiaries saw global sales in September increase by nearly 3% year-on-year, reaching 949,153 vehicles, while production grew by 9% to 1,036,106 vehicles. Despite the current trade environment being full of uncertainties, the company has still achieved overall growth this year. The company has set new records for production and sales for seven consecutive months, although the growth momentum weakened in August.
Strong demand for hybrid vehicles in the U.S. market has driven overall performance, with sales of this type of vehicle increasing by over 14% in the U.S. Hybrid vehicles accounted for 42% of total sales in the first half of this fiscal year. During the same period, total sales of Toyota and Lexus brands increased by 5%, setting a record for the first half of the year.
However, sales performance of Toyota and Lexus brands faced pressure in Japan and China. In Japan, production declined due to a large-scale recall of the Prius, leading to a 5% drop in sales in September. In China, sales in September fell by 1% year-on-year, mainly affected by the withdrawal of subsidy policies.
Faced with the strong rise of domestic car companies in China, especially new energy brands like BYD, traditional car manufacturers like Toyota are experiencing squeezed market shares. In response, Toyota has launched the new electric vehicle model bZ3X and hybrid products to alleviate the decline in sales growth.
Compared to Japanese peers like Honda and Nissan, Toyota's global sales and production performance is more robust. In September, Honda's global sales fell by nearly 6% year-on-year, and Nissan's fell by nearly 4%, while Toyota achieved growth.
Before the U.S. stock market opened on the 27th, Toyota's stock price rose by 2.35%.
