TUI AG Launches Project to Support Mayan Artisan Communities in Mexico

TUI AG, through the TUI Care Foundation, has launched a new three-year project in partnership with Donia Way to support traditional Mayan artisanry in Mexico. The initiative aims to empower rural Maya artisans and promote cultural heritage by addressing challenges such as limited market access, lack of training, and inadequate representation in the tourism industry. The project will directly benefit 50 women artisans from rural communities in Yucatán, Campeche, and Quintana Roo, as well as five rural experience creators and 20 students aged 18-25. It will also facilitate the development of at least five new artisan-led tourism experiences and the opening of a new Donia Way and Way Tun space in Valladolid to promote local artisanal products and offer workshops. This initiative forms part of TUI’s international Colourful Cultures Programme focused on protecting cultural heritage and empowering creatives in tourism destinations. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TUI AG published the original content used to generate this news brief on October 30, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here