Xiaohongshu has launched the "Clue Live" product feature, which is currently in commercial testing

At the Xiaohongshu Life Service Conference communication meeting, Nash, General Manager of Xiaohongshu's Business Education and Comprehensive Business Group, revealed that "the Xiaohongshu lead live streaming feature is currently in commercial testing and will be opened to a wider range of merchant users in the future." He told Sina Technology, "The lead live streaming can directly invoke components that allow consumers to leave their contact information during the live stream, and then merchants can reach out to them. This feature is actually a complete increment compared to the capabilities currently offered by Xiaohongshu in live streaming scenarios, as it adds the ability to collect contact information."