SA SA INT'L issues profit warning, expects mid-term net profit to increase by 50%-56% year-on-year
SA SA INT'L expects that the profit attributable to the company's owners will reach HKD 48.5 million to HKD 50.5 million for the six months ending September 30, 2025, representing a year-on-year increase of 50%-56%. The profit growth is mainly attributed to the increase in the number of travelers from Hong Kong and Macau, effective marketing strategies, and the shift to online business to enhance profitability
According to the Zhitong Finance APP, SA SA INT'L (00178) announced that the group expects to achieve a profit attributable to the company's owners of approximately HKD 48.5 million to HKD 50.5 million for the six months ending September 30, 2025, representing a year-on-year increase of 50%-56%. The profit attributable to the company's owners for the six months ending September 30, 2024, was HKD 32.4 million.
The significant increase in profit attributable to the company's owners is mainly due to: (i) the continuous growth in the number of travelers in the group's core markets of Hong Kong and Macau, which has improved local foot traffic; (ii) the group's implementation of corresponding marketing strategies and shopping incentives to attract customers and enhance consumption willingness, successfully increasing the number of transactions and sales in Hong Kong and Macau; (iii) the group's strategy of closing offline stores in response to the development of the retail landscape in mainland China and focusing on developing local online business, which has strengthened the group's profitability
