Trip.com has received over 10,000 tourists for its "Free Half-Day City Tour"

AASTOCKS
2025.11.06 04:45

According to Xiao Fenfei, the Overseas Market Project Director of Trip.com Group-S (09961.HK), at the China International Import Expo, in August this year, Trip.com launched the country's first one-stop inbound tourism consultation center, establishing a cross-border linkage model from enterprise single-point services to city windows, with the core concept of "the first stop in China," providing over 10 comprehensive services for overseas tourists coming to China. Meanwhile, the "free half-day city tour" program for overseas tourists, launched in Shanghai, Beijing, and Hong Kong, has received over 10,000 tourists from more than 100 countries, effectively stimulating travelers' willingness for long-haul trips.

The Trip.com platform shows that this year, the number of flight segments and hotel nights for foreign tourists in China has increased by over 100% compared to last year, and ticket sales have increased by over 300%.

Zhang Chengjie, General Manager of the Overseas Market of Trip.com Group, stated that the group will continue to strengthen innovation investment, enhance inbound tourism service experience through technological empowerment, product innovation, and global cooperation

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