Arta AI Expands Across Asia – BoS and Hong Leong Bank Join Network
Arta AI, a fintech company based in Singapore and the US, has expanded its wealth-focused SaaS platform, Arta AI, across Asia. The platform, designed to enhance advisory performance, is now being adopted by leading private banks including Bank of Singapore and Hong Leong Bank. Arta AI integrates client portfolios, firm data, and market intelligence to provide personalized insights and automate tasks. This expansion marks a significant milestone in AI-driven wealth management, enabling financial institutions to improve client engagement and streamline operations.
Arta’s AI Sidekick, built to enhance advisory performance and client engagement, is now being adopted by leading private banks in Asia – marking a milestone in the rise of AI-driven wealth management.
Singapore-and US-based fintech Arta has announced on Thursday the expansion of Arta AI, its wealth-focused SaaS platform that empowers financial advisors with a dedicated AI agent – or «AI Sidekick». The platform connects client portfolios, firm data, research, and product intelligence to deliver personalized insights and automate analytical tasks.
Now available globally at arta.ai, Arta AI is being deployed by Bank of Singapore, Hong Leong Bank, and Ethivo Asset Management (HK) Ltd, joining a client roster that includes Wio Invest and Income Advisory Financial Advisers.
Human Expertise Meets Scalable AI
«Financial institutions of every stage, from established private banks to digital-native wealth platforms, are realizing that AI can drive scale, engagement and rigor while maintaining the human connection that defines great client service,» said Caesar Sengupta, CEO of Arta.
Purpose-built for wealth management, Arta AI integrates vetted data, real-time market pricing, and CIO research, allowing advisors to instantly run portfolio analyses, Monte Carlo simulations, and stress tests – all through an intuitive conversational interface.
Bank of Singapore Empowers Family Offices
Among early adopters, Bank of Singapore – the private banking arm of OCBC – is deploying Arta AI to strengthen its support for external asset managers (EAMs) and family offices.
According to Leong Guan Lim, Global Head of Financial Intermediaries, Family Office, and Wealth Advisory, the technology helps clients personalize portfolio management, automate research, and enhance their market intelligence.
«At Bank of Singapore, we see financial intermediaries as key partners in the evolution of private wealth management,» said Lim. «Arta stands out because it is purpose-built for wealth and investing, not repurposed from generic AI.»
Hong Leong Bank Boosts Wealth Capabilities
For Hong Leong Bank (HLB), the collaboration with Arta AI is central to its strategy of scaling its wealth business through innovation.
«At HLB, our priority is to empower our Relationship Managers with the right insights to better serve our clients,» said Jeffrey Yap, Managing Director and Regional Head of Wealth Management. «This initiative builds on our organization-wide AI adoption, making every client interaction more consistent, personalized, and aligned with individual risk appetites.»
Redefining Digital Wealth Infrastructure
Headquartered in the US and Singapore, Arta combines AI technology, human financial expertise, and experience design to modernize wealth management. Its Wealth-as-a-Service infrastructure enables banks to launch modern investing platforms within months, backed by explainability, security, and compliance.
Supported by global investors including Peak XV, Ribbit Capital, Coatue, and EDBI, and by prominent figures such as Ralph Hamers, Piyush Gupta, Eric Schmidt, and Michael Miebach, Arta is bridging the gap between private banking excellence and scalable digital delivery.
