Yu Minhong confirmed that Sun Dongxu, the former CEO of Dongfang Zhenxuan, left for personal reasons, emphasizing that there are no barriers between the two parties

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2025.11.06 09:10
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Yuan Minhong, Chairman of New Oriental Education Group, confirmed that Sun Dongxu, former CEO of Dongfang Zhenxuan, left for personal reasons, emphasizing that there are no barriers between the two parties. Sun Dongxu was dismissed from the CEO position in 2023 due to doubts about his management abilities and subsequently worked as a consultant. Yuan Minhong expressed hope that Sun Dongxu could return to a management position in the future and stated that the two maintain good communication. In February 2023, Sun Dongxu cashed out over HKD 200 million at a high price

According to a report from the Economic News Agency on the 6th, Yu Minhong, Chairman of New Oriental Education & Technology Group, confirmed today on social media that former CEO of Dongfang Zhenxuan, Sun Dongxu, has left the company. Yu Minhong stated in the post, "Dongxu and I are the founders of Dongfang Zhenxuan. Without Dongxu's efforts and perseverance, there would be no development of Dongfang Zhenxuan today. Recently, Dongxu proposed to stop working for personal reasons. I encouraged him to persist, believing that the company would get better and better, and hoped he would return to a management position at an appropriate time in the future. However, after careful consideration, he felt he still wanted to leave. In the end, I agreed to his departure, and he will no longer participate in the company's work. We maintain good communication between us, with no misunderstandings or barriers, so friends can rest assured."

  • Sun Dongxu was removed from the CEO position two years ago and subsequently worked as a consultant. * At the end of 2023, Sun Dongxu, then CEO of Dongfang Zhenxuan, faced widespread criticism from netizens for his improper handling of a dispute regarding the ownership of copywriting with top anchor Dong Yuhui, which raised questions about his management abilities. He was ultimately removed from his positions as Executive Director and CEO of Dongfang Zhenxuan in December 2023.

On November 24, 2024, Sun Dongxu made a return to the Dongfang Zhenxuan live broadcast room after nearly a year, partnering with anchor Tian Quan and humbly referring to himself as "Little Sun." In August of this year, Dongfang Zhenxuan issued a statement indicating that Teacher Sun Dongxu was on leave and had not resigned, emphasizing that since December 2023, Sun Dongxu had been working as a consultant for Dongfang Zhenxuan and Teacher Yu Minhong.

According to previous reports from domestic media, in February 2023, Sun Dongxu sold 1.93 million shares of Dongfang Zhenxuan at a high price of HKD 55.6115 per share, cashing out HKD 107 million. The next day, he sold another 1.93 million shares at an average price of HKD 56.9451, obtaining HKD 110 million in cash, meaning Sun Dongxu cashed out over HKD 200 million in just two days.

Public information shows that Sun Dongxu is one of the few executives with a technical background in the senior management of New Oriental, having followed Yu Minhong for 16 years. He was only 33 years old when he served as Co-CEO of New Oriental Online. (jq)