Xiaohongshu: Thousands of products leverage "grass planting direct reach" during Double 11, achieving transaction volume exceeding one million

36Kr
2025.11.12 04:26

36Kr learned that on Double 11 in 2025, Xiaohongshu's new business "Direct Planting" launched just 5 months ago has released its first performance report: From October 9 to November 6, over 100 products achieved transaction amounts exceeding 10 million or even 100 million yuan on major e-commerce platforms through Xiaohongshu's "Direct Planting," and nearly 1,000 products had transaction amounts exceeding 1 million yuan

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