Bilibili Q3 revenue increased by 5.2% year-on-year, adjusted net profit surged by 233%, and pre-market trading in US stocks rose by 6% | Earnings Report Insights

Bilibili's financial report shows that in the third quarter of 2025, the average daily active users (DAUs) reached 117.3 million, a year-on-year increase of 9%.

The total net revenue was RMB 7.69 billion (USD 1.08 billion), a year-on-year increase of 5%, with market expectations at RMB 7.654 billion. Among this, the advertising revenue was RMB 2.57 billion (USD 361 million), a year-on-year increase of 23%.

The gross profit was RMB 2.82 billion (USD 395.8 million), a year-on-year increase of 11%. The gross margin was 36.7%, higher than 34.9% in the same period of 2024.

The net profit was RMB 469.4 million (USD 65.9 million), with market expectations at RMB 282 million, while the same period in 2024 recorded a net loss of RMB 79.8 million. The net profit margin was 6.1%, compared to a net loss margin of 1.1% in the same period of 2024.

The adjusted net profit was RMB 786.3 million (USD 110.5 million), a year-on-year increase of 233%. The adjusted net profit margin was 10.2%, higher than 3.2% in the same period of 2024.

Bilibili's U.S. stock pre-market rose more than 6% at one point