Sales of "Dawan Chicken" related products exceeded 680 million yuan, trending on Weibo 14 times.

The National Games mascot, "Dawan Chicken," has recently seen a surge in popularity, driving explosive growth in related merchandise sales to over 680 million yuan, reaching one-third of the annual sales of the popular IP Labubu in China. Both "Dawan Chicken" and the Bing Dwen Dwen IP originated from the Guangzhou Academy of Fine Arts. This week, it appeared on Weibo's main trending topics list 14 times, with its main hashtag reaching over 3 billion views; a single post on Douyin (TikTok) surpassed 1 billion views; and the hashtag on Xiaohongshu (Little Red Book) reached 130 million views. On-chain data shows that the Chinese IP Meme token Labubu reached a peak market capitalization of $70 million, while BSC's Hakimi reached a peak market capitalization of $96 million. Currently, a token with the same name as "Dawan Chicken" already exists on the BSC chain.