DoubleVerify Report Finds Social Media Set to Dominate Consumer Attention

DoubleVerify Holdings Inc. has released its 2025 Global Insights Report, analyzing how consumers and marketers engage with major social media platforms-often referred to as walled gardens. The report highlights that 57% of consumers have encountered AI-generated content on social media, more than double the rate seen on search engines, raising concerns for marketers about authenticity and brand suitability. Nearly half of social media advertisers identified reaching their target audience as their biggest challenge, with increasing algorithmic personalization limiting ad visibility. The report also notes a continued shift in consumer behavior, with 28% of respondents expecting to spend more time on social media in the coming year, significantly outpacing those planning to watch more broadcast TV. DoubleVerify emphasizes that while walled gardens offer significant scale and performance, long-term value depends on greater transparency and trust in digital advertising. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251118586032) on November 18, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)