Alibaba.com launches OKKI AiReach, combining AI and CRM systems to help foreign trade merchants break through marketing bottlenecks

Alibaba.com announced that to help merchants face the increasingly fierce global market competition, Alibaba.com has officially launched "OKKI AiReach" in Hong Kong, serving as a "digital employee for foreign trade merchants" to assist merchants in tackling marketing challenges, reducing marketing costs, improving customer acquisition efficiency, and creating an integrated intelligent marketing solution.

Currently, foreign trade merchants generally face difficulties such as insufficient marketing tools, high operating costs, challenges in channel incubation, and customer retention. Traditional methods not only lack efficiency but also fail to fully unleash potential business opportunities, making it difficult for merchants to maximize asset benefits. In the face of these challenges, merchants' core needs focus on three main directions: precise excavation and conversion of potential customers, deep segmentation of customers at different stages, and data-driven marketing decision-making suggestions. Merchants hope to leverage artificial intelligence (AI) technology to integrate customer relationship management (CRM) systems for value assessment and segmentation of customers to achieve maximum asset returns.

OKKI AiReach deeply integrates AI technology with CRM lifecycle management, from potential customer excavation to attracting customer return, in a fully automated and intelligent manner. Through three core capabilities: "industry mapping to deeply excavate potential customers," "multi-stage automated marketing," and "proactive activation of customer assets," it creates a more efficient and precise customer acquisition system, enhancing market competitiveness.

In the new customer excavation phase, OKKI AiReach first allows AI to actively learn the merchant's business profile and automatically generate a dedicated supply chain relationship map, identifying potential customers in the upstream and downstream of the industry, and even uncovering hidden customers that merchants may have previously overlooked but highly match business needs. In the marketing phase, compared to marketing email templates that easily sink without a trace, OKKI AiReach can automatically generate more personalized and higher response rate marketing emails based on business logic and customer needs, and autonomously plan the outreach rhythm, strategically executing multi-stage marketing until effective information is obtained.

In terms of reactivating old customers, OKKI AiReach breaks the traditional model of "follow up only when remembered," actively scanning the potential customer database, intelligently judging which customers are more matched, more active, and more worthy of priority investment, and providing specific action suggestions to achieve automatic tracking and precise contact establishment, preventing customers from "falling asleep."

Wen Chengliang, Regional Manager of Alibaba.com in Hong Kong, stated that Alibaba.com has always been committed to promoting innovation in cross-border e-commerce. The company understands the challenges faced by Hong Kong foreign trade merchants in the global market, and the launch of OKKI AiReach is aimed at helping merchants break through bottlenecks, achieving an intelligent process from potential customer excavation to reactivation of old customers through deep integration of AI and CRM. The company believes this will significantly enhance the international competitiveness of Hong Kong merchants and create more opportunities for local brands to expand into global markets.

Data shows that in the past year, Alibaba.com's foreign trade intelligent workbench "OKKI CRM" has utilized AI technology to assist merchants in serving 8.62 million visitors, averaging 120 new business opportunities discovered for each merchant This time, we continue to make efforts to launch the foreign trade marketing intelligent entity OKKI AiReach, aiming to help merchants transition from "people finding customers" to "AI paving the way" through fully automated marketing capabilities, opening a new stage of intelligent customer acquisition in foreign trade