In Depth: Thailand turns to Pop Mart, Miniso to win back Chinese tourists

Businesstimes
2025.11.21 08:20
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Thailand is leveraging popular Chinese brands Pop Mart and Miniso to attract Chinese tourists. Miniso opened its first overseas Miniso Land in Bangkok, featuring Disney's 'Zootopia 2' merchandise. Nearby, Pop Mart's store is popular among locals and Chinese tourists, offering collectibles sold out in China. Pop Mart also opened its largest store worldwide in Bangkok's Iconsiam mall.

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