Meta Tests New AI Feauture that Provides Daily Personalized Briefings
Meta Platforms is testing a new AI feature called "Project Luna" that provides Facebook users with daily personalized briefings. The feature analyzes Facebook content and other online sources to deliver tailored updates. Meta aims to compete with AI tools like ChatGPT's Pulse and Google's Gemini. Despite internal changes and layoffs, Meta reported strong Q3 financial results with $51.24 billion in revenue. Analysts have a Strong Buy consensus rating on META stock, with a price target implying 41% upside potential.
Social media giant Meta Platforms (META) is testing a new AI feature that gives Facebook users daily personalized briefings, according to The Washington Post. Known as "Project Luna," the feature works by analyzing both Facebook content and other online sources to deliver morning updates tailored to each user. The company is starting with a small group of users in cities like New York and San Francisco. Interestingly, Project Luna is Meta's way of competing with AI tools like ChatGPT's Pulse (PC:OPAIQ) and Google's (GOOGL) Gemini by making AI a regular habit for users.
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This new feature is just one part of Meta's plan to add more AI to its products. However, inside the company, leadership changes and layoffs are happening to speed up decision-making and focus on results. Indeed, Chief AI scientist Yann LeCun recently said that he's leaving to start his own company, and about 600 AI team members were let go under Meta's new AI head. At the same time, Meta is facing criticism for allegedly using news content without permission to train its AI, which has added to tensions with news publishers.
Nevertheless, even with concerns about rising AI costs, Meta reported strong financial results. In Q3, it earned $7.25 per share and brought in $51.24 billion in revenue, up 26% year-over-year. CEO Mark Zuckerberg said that Meta's AI tools, like its AI glasses and research labs, are helping boost engagement and ad pricing. For Q4, Meta expects revenue between $56 billion and $59 billion, but spending on AI infrastructure and talent is expected to keep climbing into 2026.
Is Meta a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 34 Buys, seven Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $840.92 per share implies 41% upside potential.
