WarRoom Cellars Acquires Historic SIMI Wine Brand

fidelity
2025.11.21 21:40
portai
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WarRoom Cellars has acquired the historic SIMI wine brand from The Wine Group. Founded in 1876, SIMI is known for its resilience and strong female leadership. WarRoom aims to revitalize heritage brands, continuing SIMI's legacy with Director Nicole Walsh. The Wine Group supports the sale, aligning with its portfolio goals. WarRoom partners with Total Beverage Solution for sales and distribution, with BMO Capital Markets advising the transaction.

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