<div id="readability-page-1"><div><p>Booking Holdings (BKNG) has been busy reshaping its story, with a Q3 earnings beat, bigger cost savings targets, and fresh partnerships that push it deeper into higher margin payments and corporate travel.</p> <p>See our latest analysis for Booking Holdings.</p> <p>Investors have been rewarding that shift, with the latest share price at $5,197.04 and a 7 day share price return of 5.75% helping offset a softer 90 day share price return of minus 6.69%. The three year total shareholder return of 161.49% still signals powerful long term momentum.</p> <p>If Booking’s transformation has you thinking more broadly about travel and experiences, it could be a good moment to explore aerospace and defense stocks as another way to find companies linked to global mobility and demand.</p> <p>With shares still trading at a discount to analyst targets despite double digit growth, rising margins, and aggressive buybacks, the key question now is whether Booking is quietly undervalued or if markets are already pricing in its next leg of growth.</p> <h2>Most Popular Narrative Narrative: 16.3% Undervalued</h2> <p>With the fair value estimate sitting meaningfully above the last close of $5,197.04, the prevailing narrative frames Booking as a mispriced compounder driven by earnings power rather than hype.</p> <blockquote> <p><em>The analysts have a consensus price target of $6100.361 for Booking Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $7218.0, and the most bearish reporting a price target of just $5200.0.</em></p> </blockquote> <p>Read the complete narrative.</p> <p>Want to see what is hiding behind this upside case? The story hinges on faster profit growth, expanding margins, and a richer earnings multiple. Curious how those pieces fit together into that fair value?</p> <p><strong>Result: Fair Value of $6,207 (UNDERVALUED)</strong></p> <p>Have a read of the narrative in full and understand what's behind the forecasts.</p> <p>However, rising AI driven competition and more cautious consumer travel spending could compress margins and challenge the assumption that Booking’s current earnings power is durable.</p> <p>Find out about the key risks to this Booking Holdings narrative.</p> <h2>Another Angle on Valuation</h2> <p>Looked at through earnings multiples, Booking is far from obviously cheap. It trades on a price to earnings ratio of 33.2 times, well above the US hospitality average of 21.2 times and even richer than peer averages around 28.5 times, which raises the risk that expectations are already stretched.</p> <p>This premium is partly offset by a fair ratio of 39.1 times, suggesting the market could still move higher if Booking keeps executing. The gap between where the shares trade today and where that fair ratio points leaves investors weighing upside potential against the risk of a sharp de rating if growth stumbles. Which side of that trade would you rather be on?</p> <p>See what the numbers say about this price — find out in our valuation breakdown.</p> <figure><img height="476" src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/d9bbae42-5343-419f-9ded-6cc1fe345f70/chart/pe-multiple-vs-industry?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="746" original-src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/d9bbae42-5343-419f-9ded-6cc1fe345f70/chart/pe-multiple-vs-industry"/><figcaption>NasdaqGS:BKNG PE Ratio as at Dec 2025</figcaption></figure><h2> Build Your Own Booking Holdings Narrative</h2> <p>If you disagree with this framing or prefer to dive into the numbers yourself, you can build a personalized view in just minutes with Do it your way.</p> <p>A great starting point for your Booking Holdings research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.</p> <h2>Ready for your next investing move?</h2> <p>Do not stop at Booking, use the Simply Wall Street Screener now to uncover fresh opportunities before other investors crowd into them.</p> <ul> <li>Position your portfolio for potential mispricing by reviewing these 908 undervalued stocks based on cash flows that could offer attractive upside if sentiment catches up with fundamentals.</li> <li>Capture the upside of a technology shift by scanning these 26 AI penny stocks that are leveraging artificial intelligence to accelerate growth and reshape industries.</li> <li>Strengthen your income stream by assessing these 15 dividend stocks with yields &gt; 3% that combine solid yields with the potential for long term total returns.</li> </ul> <p><em> This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data     and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.</strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your     financial situation. We aim to bring you long-term focused analysis driven by fundamental data.     Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.     Simply Wall St has no position in any stocks mentioned.</em></p></div></div>

BKNG

<p>Booking Holdings (BKNG) is reassessing its valuation after a Q3 earnings beat, cost cuts, and expansion in payments and corporate travel. Despite a recent share price of $5,197.04, analysts see it as undervalued with a fair value estimate of $6,207. The company faces risks from AI competition and cautious consumer spending, but its long-term momentum remains strong. Analysts have varied price targets, reflecting differing views on its growth potential. Investors are encouraged to explore other undervalued stocks and AI-driven opportunities.</p>

Booking Holdings (BKNG): Reassessing Valuation After Q3 Beat, Cost Cuts, and Expansion in Payments and Corporate Travel