Fiserv, Inc. Launches Unknown Shopper At Nrf, Helping Merchants Better Understanding In-Store Customers

Fiserv, Inc. has launched Unknown Shopper, an analytics tool aimed at helping merchants understand in-store customer behavior through card-present transactions. This solution transforms payment data into actionable insights, allowing businesses to create customer segments and improve engagement without relying on loyalty programs. By enriching transaction data with demographic information, Unknown Shopper provides deeper visibility into purchasing patterns, enabling merchants to deliver more relevant offers and enhance campaign measurement.