Amplitude Acquires InfiniGrow to Boost AI Marketing Analytics
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Amplitude Inc. has acquired InfiniGrow, an AI marketing analytics company, to enhance its platform with advanced revenue analytics capabilities. This integration aims to make analytics more actionable for marketing teams, enabling them to measure, forecast, and optimize their activities' impact on revenue. The acquisition supports Amplitude's focus on session-based analytics and AI-driven insights, allowing marketers to make smarter decisions and drive business outcomes from a single platform. InfiniGrow's solutions will help teams explore budget tradeoffs and plan marketing activities with greater confidence.
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