Sports Economy Set to Hit $8.8 Trillion by 2050 Amid Rising Risks, MMC Reports
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Marsh & McLennan Companies Inc. (MMC) projects that the global sports economy could grow to $8.8 trillion by 2050, up from $2.3 trillion, with a 10% annual growth rate over the next five years. However, risks such as rising physical inactivity and climate change could threaten up to $1.6 trillion in revenue by 2050. Key growth drivers include sports tourism, women's sports, and emerging economies. The report emphasizes the need for urgent action to create healthier societies and ecosystems for long-term success.
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