HBO Max Bosses Tout ‘Strongest Slate in History’ as Streamer Rolls Out in Italy Amid Warner Bros. Discovery Sale
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HBO Max is expanding its presence in Europe, launching in eight new countries, including Germany and Italy, despite the ongoing sale of parent company Warner Bros. Discovery. CEO JB Perrette emphasized the service's strong content slate, claiming it to be the best in HBO's history. The rollout includes popular shows and upcoming originals, with a focus on local programming. The company aims to differentiate itself from competitors by offering a more defined content proposition. HBO Max has reported 128 million global streaming subscribers and plans to complete its European rollout by March 2025.
Source: Variety The copyright of this article belongs to the original author/organization.
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