Salesforce Unveils Agentic Assistant at World Economic Forum 2026 Annual Meeting

Reuters
2026.01.15 17:01
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Salesforce Inc. has launched Agentforce 360 at the 2026 World Economic Forum Annual Meeting in Davos, introducing the AI concierge app "EVA" to assist over 3,000 global leaders. The app provides navigation, personalized support, and meeting preparation using the Forum's data resources. This initiative, led by Salesforce's engineering team, enhances customer support, data connectivity via MuleSoft, and insights through Tableau, improving the event experience and decision-making for participants.