Building a Performance-Driven CTV Channel for SMBs: Why Laura Martin Rates MNTN a Buy

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2026.01.16 22:01
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Needham analyst Laura Martin has maintained a Buy rating on MNTN, Inc Class A with a price target of $18.00. She believes MNTN is creating a performance-driven CTV channel for small and mid-sized businesses, capturing ad dollars from traditional TV. MNTN's focus on performance-CTV and its in-house creative capabilities, including generative AI tools, enhance campaign effectiveness and attract new advertisers, supporting sustained growth potential.