<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/insitu_8II_65_anonymousbar_wm_oil-Large.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2560" height="1707" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/insitu_8II_65_anonymousbar_wm_oil-Large.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> If the partnership goes ahead, TCL will have input into the development of future Sony Bravia TV models. </figcaption> </figure> Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture, and Sony holding 49 percent. With this partnership, TCL is elevating itself into the premium television landscape after innovating with leading technology over the last few years. Sony and TCL are aiming to finalize binding agreements by the end of March, and start operating the new joint company in April 2027, subject to regulatory approvals and other partnership conditions. The ne … Read the full story at The Verge.</div>

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Sony is spinning off its TV hardware business into a joint venture with TCL, where TCL will hold a 51% stake and Sony 49%. This partnership will allow TCL to influence the development of future Sony Bravia TV models. The companies aim to finalize binding agreements by March and start operations in April 2027, pending regulatory approvals.

- Sony is set to spin off its TV hardware business into a joint venture with TCL, where TCL will hold a 51 percent stake.  
- This partnership will allow TCL to influence the development of future Sony Bravia TV models and enhance its position in the premium television market.  
- Sony and TCL aim to finalize binding agreements by March and begin operations of the new company in April 2027, pending regulatory approvals.

Sony’s TV business is being taken over by TCL