Idahoan Foods promotes real mashed potatoes for families with 'Get Real' campaign, embracing messy real-life moments.
For over 65 years, Idahoan Foods has been providing families nationwide with 100% authentic mashed potatoes. The company, based in Idaho Falls, is shifting away from the polished, artificial image to embrace the authenticity of everyday life. This change was announced on January 20, 2026. Idahoan Foods is renowned for its commitment to delivering genuine mashed potatoes to consumers.
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