11:28 ET Adult Diapers Market to Reach USD 41.4 Billion by 2035 as Aging, Incontinence Care, and E-Commerce Drive Global Demand

prnewswire
2026.01.21 16:30
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The global adult diapers market is projected to grow from USD 20.9 billion in 2025 to USD 41.4 billion by 2035, with a CAGR of 7.1%. This growth is driven by an aging population, rising incontinence rates, and increased acceptance of adult hygiene products. Reusable diapers are expected to dominate the market, accounting for 41.6% of revenue in 2025, while pants/pull-up styles will hold 46.8% market share. North America is the largest market, with e-commerce playing a significant role in sales growth. Key players include Procter & Gamble and Kimberly-Clark.