Bandwidth Report Predicts AI and RCS Will Transform Business Messaging

Reuters
2026.01.22 13:13
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Bandwidth Inc. has released its 2026 State of Messaging Report, indicating a significant transformation in business messaging due to Rich Communication Services (RCS) and AI. The report shows RCS device coverage at 96%, with 59% of businesses planning to adopt it. AI integration is expected to reach 80% in enterprise applications by 2030. While RCS adoption increases, SMS remains a cost-effective option for high-volume messaging. The report emphasizes the need for branded messages to enhance consumer trust and highlights message deliverability as a key factor for enterprises in choosing messaging providers.