The Douyin Beauty Annual Ceremony was held in Shanghai

36Kr
2026.01.23 03:12

Recently, the "2026 Douyin Beauty Annual Ceremony" was held in Shanghai. At the ceremony, the "Zhenmei Award" was officially announced, with 44 brands, 33 products, and 7 industry figures receiving awards. This award aims to recognize brands and individuals that have excelled in content marketing, comprehensive operations, and product innovation over the past year. Based on user data and market feedback, the annual "Zhenmei" brand, product, and individual awards were selected from three dimensions: marketing innovation, product performance, and brand management. At the ceremony, representatives from the Douyin platform shared the latest trends and marketing strategies in the beauty industry, stating that beauty marketing has already entered the "Marketing Integration MAX 3.0" era

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