UBS reaffirms its ‘neutral’ rating with a $280 price target on Apple (AAPL)

MSN
2026.01.24 14:52
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UBS has reaffirmed its ‘Neutral’ rating on Apple Inc. (NASDAQ:AAPL) with a price target of $280, citing strong early demand for the iPhone 17 series. The firm considers Apple one of the best stocks to buy and hold for the next 20 years, ahead of the upcoming earnings report.