Zhejiang launches 23 measures to promote Spring Festival consumption

On January 25th, according to the Zhejiang Provincial Department of Commerce, Zhejiang will introduce 23 measures and hold over 1,700 events to combine benefiting people's livelihoods with promoting consumption during the New Spring Consumption Season. On the same day, the "Shopping in China, Abundant Blessings in Zhejiang" 2026 Zhejiang New Spring Consumption Season was launched in Hangzhou, co-hosted by the Zhejiang Provincial Department of Commerce and 9 other departments. It is understood that the 23 measures will focus on six major areas: "food, accommodation, transportation, tourism, shopping, and entertainment." By the end of February 2026, the entire province of Zhejiang will issue subsidies of over 2 billion yuan to promote the implementation of a new round of consumer goods trade-in; the province will issue consumption vouchers totaling 960 million yuan. (Xinhua News Agency)