Apple releases upgraded AirTag: positioning distance increased by 50%, alert sound louder

Apple Inc. released an upgraded version of the AirTag accessory on Monday. This new generation tracker is still priced at $29, achieving a longer tracking distance, greater speaker volume, and several improvements. Apple Inc. stated in a press release that the new AirTag features an upgraded Bluetooth chip, which increases the maximum distance for locating lost items by up to 50% compared to the previous generation. Additionally, the speaker volume of the new device has been increased by 50%, and it includes what Apple calls a "completely new, more recognizable sound," making it easier for users to find their items by sound when they are lost. Furthermore, users wearing the Apple Watch Series 9, Apple Watch Ultra 2, and later models can now view the location of their AirTag directly on their wrist for the first time. The new AirTag is now available, with the price remaining consistent with the previous generation, and a four-pack option is still available for $99. Apple reiterated in its statement that, like the original product, the new AirTag "is designed specifically for tracking items and is not intended for tracking people or pets." The device includes multiple protective mechanisms to prevent misuse for improper tracking or stalking, including cross-platform alerts that can be triggered on both iOS and Android platforms. The new AirTag remains deeply integrated with Apple's Find My network. Apple also noted that the design of the new AirTag has not changed, meaning that accessories designed for the original AirTag can still be used. At the same time, Apple is continuously exploring other ways to help users recover their items. In 2024, Apple will launch a feature called "Share Item Location," allowing AirTag users to share the location of lost items with trusted third parties, such as airline customer service teams, to improve the chances of recovering items. In addition to Apple, other smartphone manufacturers have also launched item tracking devices using similar "ultra-wideband" technology, including Samsung Electronics Co. and Motorola, a division of Lenovo Group Ltd