The average number of books purchased per person on the Tmall platform increased by over 20% year-on-year
36Kr learned that Tmall data shows that in 2025, the average number of books purchased per person on the Tmall platform will increase by over 20% year-on-year, and the book consumption market continues to heat up. At the same time, Tmall has observed that the industry is showing distinct new trends, with rapid growth in sales of non-essential books such as comics and novels, and female users aged 18-24 are becoming a new force in book consumption
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