EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
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EDO has launched ‘EDO Always-On’, a new automated outcomes measurement platform for Convergent TV, partnering with NBCUniversal and Paramount Global. This service integrates performance data into media partners' analytics systems, enabling real-time insights and optimization across linear and streaming platforms. EDO Always-On aims to enhance efficiency and reduce costs associated with traditional measurement methods, providing advertisers with actionable insights tied to predictive outcomes. The platform is designed for seamless integration into existing data stacks, marking a significant advancement in TV measurement.
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