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Shares of Bread Financial Holdings Inc. (BFH) slipped 1.80% to $68.20 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average  rising 0.02% to 49,015.60 and the S&amp;P 500 Index  falling 0.01% to 6,978.03.
This was the stock's second consecutive day of losses.
Bread Financial Holdings Inc. closed 16.86% short of its 52-week high of $82.03, which the company achieved on January 9th.
The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) rose 0.53% to $326.98, American Express Co. (AXP) fell 0.68% to $356.99, and Capital One Financial Corp. (COF) rose 0.60% to $218.41.
Trading volume (827,601) remained 6,371 below its 50-day average volume of 833,972.
Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026.
This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
01-28-26 1719ET

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<p>Bread Financial Holdings Inc. (BFH) shares fell 1.80% to $68.20 on Wednesday, marking the second consecutive day of losses. The stock is 16.86% below its 52-week high of $82.03. In comparison, competitors like Visa Inc. rose 0.53%, while American Express and Capital One had slight declines and gains, respectively. Trading volume was below the 50-day average.</p>

- Bread Financial Holdings Inc. (BFH) shares fell 1.80% to $68.20 in a mixed trading day for the stock market.  
- The stock is currently 16.86% below its 52-week high of $82.03 reached on January 9th, marking its second consecutive day of losses.  
- Trading volume was 827,601, falling short of the 50-day average volume of 833,972, while competitors like Visa and Capital One saw gains.

Dow Jones

CAPITAL ONE FINANCIAL CORP DEP SHS REPSTG 1/40TH INT PERP PFD SER L

CAPITAL ONE FINANCIAL CORP DEP SHS REP 1/40TH NCUM PFD SER N

CAPITAL ONE FINANCIAL CORP DEP SHS REP 1/40TH NON CUM PERP PFD  I

American Express

Visa

CAPITAL ONE FINANCIAL CORP DEP SHS REPS 1/40TH INT PERP PFD SER K

Bread Financial

Capital One Financial

CAPITAL ONE FINANCIAL CORP 4.8% DP SH RP 1/40TH NON CUM PERP PFD J

Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors