
Key facts: Novo Nordisk's $500M Ad Spend Surpasses Eli Lilly; Stock Drops

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In early 2025, Novo Nordisk spent nearly $500 million on U.S. ads for its GLP-1 drugs, Wegovy and Ozempic, surpassing Eli Lilly's ad budget for rival products.1Novo Nordisk (NOVO_B) fell over 2% in early European trading, amid a wider drop in European pharma stocks following the U.S. Medicare's proposed lower payment rates for 2027.2Novo Nordisk's Wegovy pill version is gaining popularity, especially among men, due to its convenience and a lower starting price of $149 per month.3
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