Discover Puerto Rico showcases island culture through music, food, and storytelling at NYC event during football's biggest weekend.
In Puerto Rico on January 29, 2026, a showcase was held featuring music-forward activations and a consumer experience in NYC to highlight the cultural influence of Puerto Rico on a large scale. This event coincided with football's peak viewership, attracting a significant global audience. The showcase aimed to integrate various elements to showcase Puerto Rico's culture, demonstrating its impact at a mass level.
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