In the report from major banks, China International Capital Corporation raised the target price for EAST BUY to 30 yuan and maintained the "outperform industry" rating

CICC published a report stating that EAST BUY (01797.HK) announced its performance for the first half of the fiscal year 2026, with total revenue increasing by 5.7% year-on-year to RMB 2.31 billion, slightly below expectations. Adjusted net profit reached RMB 258 million, exceeding expectations by 68%. Due to the strengthening of the management team's capabilities and operational efficiency improvements, the bank raised its revenue forecasts for fiscal years 2026 and 2027 by 3.1% and 4.8% to RMB 5.19 billion and RMB 5.9 billion, respectively.

Based on the improvement in gross margin and operational efficiency, the bank raised its adjusted net profit forecasts for EAST BUY for fiscal years 2026 and 2027 by 80.2% and 32.1% to RMB 437 million and RMB 410 million, respectively. Due to a more optimistic profit growth outlook, the target price was raised by 25% to HKD 30. The rating is maintained at "Outperform the Industry."