Nexxen Partners With H/L to Drive Data-Driven CTV Advertising Results
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Nexxen International Ltd. has partnered with H/L to enhance data-driven advertising strategies in the Connected TV (CTV) sector. Utilizing Nexxen’s demand-side platform, the collaboration aims to improve viewer engagement and optimize business outcomes. Clients of H/L have reported up to a 14-fold increase in conversions compared to traditional CTV methods. This partnership signifies a shift towards smarter advertising in the evolving CTV landscape.
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