The price of branded gold jewelry has increased by over 100 yuan, and gold exchange has become popular

International gold prices have returned to the $5,000 per ounce mark, prompting several gold jewelry brands, including Chow Tai Fook and LFX, to raise the prices of their gold jewelry, with increases of over 100 yuan per gram at the highest. Although it is a weekday, the flow of people in the Shenzhen Shuibei market is still considerable. The Spring Festival is a traditional peak season for gold consumption. Despite recent fluctuations in gold prices, consumers generally remain optimistic. Additionally, staff members noted that with rising gold prices, the "gold exchange" consumption method, where old styles are exchanged for new ones, has significantly increased. Consumers only need to pay a certain processing fee to exchange their old gold jewelry for new styles. (CCTV Finance)