Taobao Flash Sale Fang Yongxin: Expects this year's takeaway market competition to shift towards deeper value competition

According to a report by The Paper, Fang Yongxin, a representative of the Shanghai Municipal People's Congress and president of Taobao Flash Sale, predicted yesterday (the 4th) at the 2026 Shanghai Two Sessions that this year the competition in the takeaway market will shift towards deeper value competition. With the efforts of Taobao Flash Sale, the potential of consumer lifestyle service platforms has been fully released, currently achieving an average daily order volume of 150 million orders. It is expected that in the next two to three years, the daily order volume in the sector will reach 300 million orders, indicating the existence of genuine consumer demand.

He continued by stating that in the future, more resources will be invested in the continuous upgrading of product technology capabilities and rider service capabilities, shifting industry competition from price wars to quality and service competition, which will be the core direction moving forward. The platform is firmly committed to long-term value investment.

Additionally, he plans to leverage the underlying capabilities of Alibaba-W (09988.HK) AI technology to comprehensively enhance consumer experience, merchant operational efficiency, and service provider service levels. Relying on Alibaba's ecological resources, the group's Qianwen APP has achieved deep integration with multiple consumer scenarios such as Taobao, Amap, Fliggy, and Taobao Flash Sale, launching convenient features like ordering takeaway with a single sentence and booking hotels with a single sentence. It is planned to launch services such as "AI Elderly Dining Ordering" in Shanghai during this year's Spring Festival, helping the elderly order meals and enjoy related benefits through AI tools like Qianwen