On February 6th, the State Council Information Office held a regular press briefing at 3 PM, inviting Vice Minister of Commerce Yan Dong and relevant officials from the Ministry of Transport, the National Radio and Television Administration, and the General Administration of Sport to introduce the &#34;Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption&#34; and answer questions from reporters.
Vice Minister of Commerce Yan Dong stated at the State Council policy briefing that since September 2025, the Ministry of Commerce and the Ministry of Finance have launched pilot projects for new business formats, new models, and new scenarios in consumption (also known as the &#34;Three New&#34; pilot projects). The two departments have identified 50 pilot cities through competitive reviews, guiding them to refine and improve implementation plans, select and determine a list of projects to be supported, and allocated the first batch of financial support funds amounting to 8.6 billion yuan to the pilot cities.
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<li>Deputy Director of the News Bureau and Spokesperson of the State Council Information Office, Zhou Jianshe: Ladies and gentlemen, good afternoon. Welcome to the regular press briefing of the State Council. Recently, the &#34;Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption&#34; has been publicly released. To help everyone better understand the relevant situation, we have invited Mr. Yan Dong, Vice Minister of Commerce, to introduce the &#34;Work Plan&#34; and answer questions of interest. Also attending today's briefing are Mr. Liu Dong, head of the Comprehensive Planning Department of the Ministry of Transport; Mr. Kong Dejun, Director of the Department of Service Trade and Commercial Services of the Ministry of Commerce; Mr. Wang Xiaoliang, Director of the Department of Network Audio-Visual Program Management of the National Radio and Television Administration; and Mr. Ai Yu, head of the Sports Economy Department of the General Administration of Sport. Now, I would like to invite Mr. Yan Dong to give an introduction. 2026-02-06 15:00:30</li>
<li>Vice Minister of Commerce Yan Dong: Thank you, host. Good afternoon, dear reporters. I am very pleased to participate in today's regular policy briefing and appreciate everyone's strong support for service consumption work. Recently, the &#34;Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption&#34; was approved by the State Council's executive meeting and issued by the General Office of the State Council, making systematic deployments to further optimize and expand service supply, cultivate new growth points in service consumption, and promote the quality and benefits of service consumption. This document was published last week and has attracted widespread attention from all sectors of society. Here, I would like to introduce the relevant situation. In recent years, the Central Committee of the Communist Party of China and the State Council have made important deployments for the development of service consumption multiple times. The Ministry of Commerce, in conjunction with relevant departments, has earnestly implemented these policies, issuing a series of support measures to promote the vigorous development of service consumption in our country. The retail sales of services have maintained stable and rapid growth, and new business formats, new models, and new scenarios continue to emerge, such as &#34;ice and snow tourism,&#34; &#34;village super,&#34; and &#34;intangible cultural heritage experiences,&#34; providing more personalized and diversified consumption choices for everyone. How to adapt to the accelerated iteration and innovation of service consumption formats, models, and scenarios, guide the orderly and healthy development of related fields, and better meet the high-quality service consumption needs of the people is a new issue that we must address in the development of service consumption. The Ministry of Commerce, in conjunction with relevant departments, has selected several key areas for cultivating new growth points in service consumption based on in-depth research and listening to various opinions, focusing on aspects such as &#34;new&#34; business formats and models, &#34;fast&#34; growth rates, and &#34;strong&#34; driving effects. Targeted policy recommendations have been proposed according to the development characteristics and challenges faced by different industries, aiming to enhance the supply of high-quality services, improve the matching of service consumption supply and demand, and increase the sense of gain and happiness among the people
The &#34;Work Plan&#34; proposes relevant support measures focusing on three aspects: stimulating the vitality of key areas of development, cultivating the driving force of potential areas of development, and strengthening support and guarantees. It targets key areas such as transportation services, housekeeping services, online audio-visual services, travel services, automotive aftermarket services, and inbound consumption, as well as potential areas like performance services, sports event services, and emotional experiential services. Specific innovative support measures are proposed for each area from aspects such as relaxing market access, clearing unreasonable restrictions, cultivating quality brands and business entities, and optimizing the consumption environment. For example, exploring the implementation of graded and classified management for automotive modifications; optimizing and improving safety management for large-scale mass events; developing specialized tourism routes and launching a batch of themed tourism trains for silver-haired tourism, etc. At the same time, in response to the common policy needs of various new growth areas, support measures such as optimizing standardized layouts, strengthening the public disclosure of corporate credit information, and innovatively developing specialized financial products and services are proposed. In the next step, the Ministry of Commerce will work with relevant departments to earnestly implement the &#34;Work Plan,&#34; and according to the &#34;one industry, one policy&#34; approach, research and formulate support policies for specific fields, ensuring that the quality of service consumption benefits the public. I will briefly introduce these. Thank you all. 2026-02-06 15:10:51</li>
<li>Zhou Jianshe: Thank you, Mr. Yan Dong. Now, please raise your hand to ask questions, and please state your news organization before asking. 2026-02-06 15:11:08</li>
<li>Singapore United Morning Post Reporter: Regarding the &#34;Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption&#34; mentioned earlier, how can improvements be made in emotional and experiential services? Can you provide specific examples to illustrate? Another question, with the change in consumption structure, is the trend of China's transition from goods consumption to service consumption accelerating? Can service consumption become the main driving force supporting China's economic growth in the future? 2026-02-06 15:11:46</li>
<li>Yan Dong: Thank you for the reporter's question. I will ask my colleague, Director Kong Dejun from the Ministry of Commerce, to answer this question. 2026-02-06 15:12:26</li>
<li>Director of the Department of Service Trade and Commerce Services, Ministry of Commerce, Kong Dejun: Thank you for your question. I will answer both questions together. As you mentioned, in recent years, with the improvement of residents' living standards, the consumption structure of Chinese residents has shifted from primarily goods consumption to a balance between goods and service consumption. Service consumption has increasingly become an important engine for high-quality economic development. From 2020 to 2025, the per capita service consumption expenditure of Chinese residents is expected to grow at an average annual rate of 8.5%, demonstrating strong growth momentum. The proportion of per capita service consumption expenditure in total per capita consumption expenditure has increased by 3.5 percentage points, reaching 46.1% by 2025, approaching half of residents' consumption. In the coming period, the development of service consumption in China will usher in an important strategic opportunity period, playing a significant role in boosting the increase in residents' consumption rates and promoting high-quality economic development. As the scale of consumption expands, people's focus is shifting from &#34;whether there is&#34; to &#34;how good it is,&#34; with an increasing demand for personalized, diversified, and quality service consumption products. The emotional and experiential services you mentioned have also emerged against this broader backdrop
From a broad perspective, as long as the main driving force of consumption is to obtain emotional or experiential satisfaction, it can be classified as such. For example, the popular activities during the Spring Festival like &#34;writing Spring Festival couplets&#34; and &#34;making palace lanterns,&#34; as well as various immersive performances. In response to this emerging field, the &#34;Work Plan&#34; provides support and guidance from aspects such as innovative regulatory methods, creating a healthy development environment, and innovating consumption scenarios. Next, we will work with relevant departments to ensure implementation, creating conditions for the development of new business formats while ensuring safety. We also welcome you to explore and experience the achievements of China's service consumption development firsthand. Thank you. 2026-02-06 15:12:52</li>
<li>China Business News Reporter: We have noticed that the Ministry of Commerce and the Ministry of Finance are promoting pilot construction of new business formats, new models, and new scenarios for consumption, aiming to create a new highland for innovative consumption development. How can we cultivate new growth points for consumption through the &#34;Three New&#34; pilot projects? Thank you.</li>
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Vice Minister of Commerce Yan Dong announced at the State Council's regular policy briefing that since September 2025, the Ministry of Commerce and the Ministry of Finance have jointly launched pilot projects for new consumption formats, models, and scenarios, identifying 50 pilot cities and allocating the first batch of financial support funds amounting to 8.6 billion yuan to these cities

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Ministry of Commerce: The first batch of financial support funds amounting to 8.6 billion yuan has been allocated to the pilot cities for consumption "Three New" initiatives