The National Radio and Television Administration: Last year, the market size of micro-short dramas exceeded 100 billion RMB, doubling compared to 2024

Wang Xiaoliang, Director of the Network Audio-Visual Program Management Department of the National Radio and Television Administration, stated at a regular press briefing by the State Council that in recent years, the National Radio and Television Administration has introduced a series of policy measures. The content volume of micro-short dramas is large, and the industry is growing rapidly; last year, 33,000 micro-short dramas were launched, with nearly 700 million domestic users.

Wang Xiaoliang also pointed out that last year, the market size of micro-short dramas exceeded 100 billion yuan, doubling compared to 2024