ISG Reports Telecom and Media Firms Accelerate Shift to Cloud-Native Platforms

Information Services Group Inc. (ISG) reports a significant shift in telecom, media, and entertainment industries towards cloud-native platforms. Companies are adopting automation-led, customer-centric architectures to enhance efficiency, speed up service launches, and reduce costs. Challenges include media workflow fragmentation and AI trust issues. ISG emphasizes that modernizing systems and utilizing AI-driven automation can streamline operations and adapt to new business models. The 2025 ISG Provider Lens® reports evaluate leading providers' capabilities in these markets, offering insights for enterprises to improve quality and operational agility.