<div id="readability-page-1"><blockquote><ul><li>BYD plans to expand sales network coverage in Japan by opening mini dealerships and prepare for the launch of the Racco K-Car.</li><li>These dealerships will be located in remote cities with populations under 500,000, with each outlet displaying only a few models.</li></ul></blockquote><figure id="attachment_136453"><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026020908435084.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" height="901" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026020908435084.jpg"/><figcaption id="caption-attachment-136453">(BYD unveiled the BYD Racco at the Japan Mobility Show, which opened on October 29, 2025. Image credit: BYD)</figcaption></figure><p>China's new energy vehicle (NEV) giant BYD (HKG: 1211, OTCMKTS: BYDDY) plans to expand its sales network coverage in Japan by opening mini dealerships and prepare for the launch of the Racco mini electric K-Car.</p><p>The company plans to rapidly expand its Japanese sales network by opening mini dealerships showcasing only one or two models, Nikkei Asia reported on Monday.</p><p>&#34;We intend to cover small, regional commercial areas in order to sell mini EVs,&#34; said Atsuki Tofukuji, president of BYD Auto Japan, according to the report.</p>    <div>        <p><span>Join us on </span>            Telegram            <span> or </span>            Google News        </p>    </div><p>These dealerships will be located in remote cities with populations under 500,000. Each outlet will display only a few models and open quickly, the report said.</p><p>Automotive dealerships are typically large-scale to fully showcase a brand's unique identity. BYD is adopting the opposite strategy as its Racco mini EV, developed specifically for the Japanese market, launches this summer.</p><p>The mini dealerships will focus on promoting the Racco. These light microcars account for about 40% of Japan's new vehicle sales and are in high demand in rural areas, Nikkei Asia reported.</p><p>BYD unveiled the Racco at the Japan Mobility Show on October 29, 2025, announcing plans to launch the mini EV in Japan during summer 2026.</p><p>The Racco marks BYD's second model tailored for overseas markets following the Shark hybrid pickup.</p><p>K-Cars are compact vehicles unique to the Japanese market, designed to navigate narrow roads and conserve resources.</p><p>Typically under 3.4 meters long and less than 1.48 meters wide, these models cap at 64 horsepower.</p><p>They benefit from policy incentives including lower purchase taxes, making them a popular second car choice for urban families.</p><p>Notable K-Cars currently available in Japan include the Nissan Sakura, which starts at JPY 2,599,300 ($16,580).</p><p>BYD announced its entry into Japan's passenger vehicle market in July 2022 and began sales of its first model, the Atto 3 compact electric SUV, in January 2023.</p><p>The company originally planned to open 100 sales outlets in Japan by the end of 2025, but failed to meet this target due to challenges such as finding suitable properties.</p><p>As of the end of 2025, BYD operated 69 outlets in Japan — including planned locations —covering 38 prefectures, according to Nikkei Asia.</p>    <div>        <div>            <p><img width="768" height="432" src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2025/12/2025120306044714-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2025/12/2025120306044714-768x432.jpg"/>                            </p>        </div>        <div>            <p>BYD launches its 1st plug-in hybrid model in Japan</p>            <p>BYD has rolled out the Sealion 6 in Japan, marking its fifth model in the country.</p>                    </div>    </div>    <p>($1 = JPY 156.75)</p>                                                                                </div>

002594

515030

BYDDY

01211

516380

BYDDF

<p>BYD is expanding its sales network in Japan by opening mini dealerships, particularly in remote cities with populations under 500,000, to promote its Racco mini electric K-Car. Each dealership will showcase only a few models, focusing on the high-demand light microcars that account for about 40% of new vehicle sales in Japan. The Racco, tailored for the Japanese market, is set to launch in summer 2026. BYD aims to enhance its presence in Japan, having previously announced plans for 100 outlets by 2025 but currently operates 69.</p>

- BYD plans to expand its sales network in Japan by opening mini dealerships in remote cities, focusing on the launch of the Racco K-Car.  
- Each outlet will display only a few models and aims to target small regional markets, as these light microcars are in high demand in rural areas.  
- The Racco mini EV, specifically designed for Japan, is set to launch in summer 2026, following BYD's previous sales strategies in the country.

BYD to expand sales network coverage in Japan by opening mini dealerships